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Building the future of customer research.
Peekator combines surveys, AI interviews, and advanced research workflows into one connected platform used by research teams globally.
- 2018
- Founded
- 19
- Client countries
- 2
- Hubs
Trusted by research teams at
Eight years of building, learning, and expanding.
- 2018· ZagrebStarted in Croatia
A small founding team set out from Zagreb with a clear idea: research tools should feel modern.
4founding team - 2020· ZagrebThe platform begins
Work on the Peekator platform as we know it today began — built around real fieldwork.
01first product release - 2021· LondonLondon becomes our hub
Expanded to the UK and established London as our international headquarters.
2international hubs - 2023· GlobalGoing international
Reached the UK, USA, Canada and Germany — serving research and insights teams across continents.
4active markets - 2025· GlobalNineteen markets
Expansion into Australia, China, Indonesia, UAE, Italy and additional international markets.
19active markets - 2026· EverywhereConnected research
Building the future of customer research through connected quant + qual workflows.
1platform · quant + qual
- 2018· ZagrebStarted in Croatia
A small founding team set out from Zagreb with a clear idea: research tools should feel modern.
4founding team - 2020· ZagrebThe platform begins
Work on the Peekator platform as we know it today began — built around real fieldwork.
01first product release - 2021· LondonLondon becomes our hub
Expanded to the UK and established London as our international headquarters.
2international hubs - 2023· GlobalGoing international
Reached the UK, USA, Canada and Germany — serving research and insights teams across continents.
4active markets - 2025· GlobalNineteen markets
Expansion into Australia, China, Indonesia, UAE, Italy and additional international markets.
19active markets - 2026· EverywhereConnected research
Building the future of customer research through connected quant + qual workflows.
1platform · quant + qual
- Beat 01 · 00:05Teams were juggling 5–6 tools
- Beat 02 · 00:20One platform, built with clients
- Beat 03 · 00:38End-to-end quant + qual
- Beat 04 · 00:48Daily insights, one project at a time
One platform for the entire research process.
In the early years, insights teams were stitching together five or six tools just to run classical customer research. We sat down with our clients, asked them which parts of the process mattered most, and built them into a single platform — end-to-end, quant and qual, with insights landing daily in one dashboard.
Peekator was founded in Croatia and later expanded to the UK, with London as our international hub. What began as a focused product for in-field research evolved into a customer research platform serving teams across the UK, USA, Canada, Germany, Australia, China, Indonesia, the UAE, Italy, and beyond.
Along the way we launched Insights Chats and Insights Future Live — bringing the research community together around the questions shaping the next decade of our industry.
Today, we are building the future of customer research — quant and qual together, surveys and AI interviews from the same project.
Peekator combines the strengths of a self-serve surveyplatform with the support of a true insights partner.It's now our primary go-to platform for quant research.